Paige Singh

I developed a comprehensive brand book for Knowledge Services to unify the organization’s visual identity, messaging, and brand standards across all touchpoints. The guide defines the brand’s story, mission, values, and tone of voice, along with clear visual identity guidelines including logo usage, typography, color palette, and layout principles. Designed for internal teams and external partners, the brand book ensures consistent, cohesive brand communication across digital and print materials while supporting future brand growth and scalability.

From email templates, marketing campaigns, 1 offs, and more I’ve created an email for it. I specialize in zeroing in on users’ underlying desires and functional needs — and then executing on those discoveries to create enjoyable digital experiences for all.

In 2023 Stetson partnered with LIDS to create a new line of headwear. I created the print catalog for our B2B wholesalers.

Assets created included:
• Email (both static and gifs)
• Social Media Assets (both static and gifs)
• Digital Mood Media
• Website Banners
• Blog Banners

The objective was to maximize customer interaction with the goal of increasing conversion by adding additional touch points though out the in-store experience. Marketing multiple brand stories, and service offerings with an emphasis on the lids loyalty program.

Examples of some of my work from Lids. The majority of these are secondary campaigns that include digital assets for all marketing channels.

The purpose of the infographics was to visually communicate complex data and information to Lids employees by presenting the content in a more digestible and engaging way.

67% of the workforce stated the infographics helped them increase the memorability of the information retained.

Explore By Lids is a youth headwear line created by Lids Interns. My involvement with the project was conceptualizing and creating all campaign deliverables for digital and print channels, such as social media assets, web banners, blog banners, mood media screens, tripper signs, window banners, the style guide, and more.

Check Out The Blog:
https://blog.lids.com/explore-by-lids/

From 2016 - 2020 I worked in the Marketing Department at Koorsen Fire & Security. In my position I designed 4+ innovative elements a month that were incorporated in print and digital media.

I coordinated with marketing on various advertising projects. Identified and implemented brand identity opportunities, designed the majority of all event materials and advertising, created brand awareness campaigns and many other things.

Customer Nurture Campaign

The email campaigns I’ve created were initiatives that engaged with Koorsen’s core audience in an organic way. This digital campaign educates, enlightens, and inspires those in the fire protection industry. My goal with the campaigns was to answer questions and provide users with content that helps them on their buyer journey.

Each year Koorsen Fire & Security hosts an annual Sales Conference and Awards Dinner for their employees. As part of the marketing team its our responsibility to plan and design all the materials required to make the event successful. I created all of the print and some of the digital materials to promote the event.

Each year Koorsen Fire & Security hosts an annual Sales Conference and Awards Dinner for their employees. As part of the marketing team its our responsibility to plan and design all the materials required to make the event successful. Not only did I collaborate with a designer to create print and digital materials but I photographed the event and created a video for promotional use.

Video: https://www.youtube.com/watch?v=hnr_y0WfQek&feature=youtu.be

Problem: How might I prevent germs from being spread in a convenient, transportable way?

Solution: Portable Key Chain Hand Sanitize - What Germs

Problem: How might I increase federal funding opportunities for the programs and services in low income communities?

Solution: The Outburst 5K Run. All profits will go towards a charity of the winners choice.

Heart & Soul Video https://youtu.be/ncNgC1U5m8M

Problem: How might I deter teens involved with street violence  and expose them to positive environments?

Solution: The Genesis Center is a 24 hour recreational center for the youth.

Problem: How might I use technology to coach patients into healthier lifestyle behaviors. 

Solution: TV Family Game App. Compete with family find out who can cook the healthiest meals.

Design Research Process
How might I increase millennial voting in Indianapolis, IN?

Problem: How might I inform new patients on their medical responsibilities and office requirements prior to their first appointment?

Solution: Giving local business brochures to hand out to customers visiting their facilities who may be in need of medical services.

Journey Mapping
How might I create a better lunch experience for students traveling from IUPUI, to downtown Indianapolis's Chipotlé?

Group Project: My task was to create the 6 foot journey map of my 3 group members journeys to Chipotlé.